What is a marketing funnel and why is it important to your business

Estimated read time 7 min read


A marketing funnel is your secret weapon for building a list of prospects, leads and customers to establish relationships with for years to come. A marketing funnel has 5 stages of growth. It’s important to learn about each stage so you can match the right offer to your audience at the right time. Building a marketing funnel will help you grow your business in the long run by continually attracting and nurturing new customers.

Your Secret Weapon for Relationships

A marketing funnel is your secret weapon for building a list of prospects, leads and customers to establish relationships with for years to come.

It is a metaphor for the process of conversion. It’s a way to visualize your customers’ journey and understand where they are in that process. The funnel helps you determine which channels are working, and where you can improve your conversion rate.

You can use it as a guide to create more effective marketing campaigns that will attract more customers, build relationships with them over time so they become loyal customers and advocates of your brand and generate leads or sales in exchange for something they want: information about their problem/challenge; a free trial; an ebook on how to solve their problem; etc…

5 Stages of Growth

A marketing funnel has five stages of growth. Each stage is a different offer and has a different conversion rate. The goal of each stage is to drive more customers into the next stage, until they reach the end of your funnel.

The first stage is Awareness (A), which is where people learn about your product or service for the first time. This could be through an ad on Facebook or Google, word-of-mouth recommendations from friends, or simply by visiting one of your websites or blogs – but it’s usually not from direct sales efforts like cold calling or email spamming people who don’t know you yet!

Next up in our series about marketing funnels: Awareness (B). This is when potential customers become aware of what you do and why they should buy from you instead of someone else with similar products and services (the competition). It can happen after they’ve been referred to one specific company within an industry sector—like when someone tells their friend “Hey! I heard this company called X have really great prices on widgets”–or perhaps because they saw an ad online saying something similar (“Check out these great prices on widgets at company Y”).

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Know the Stages

The marketing funnel is a simple way to think about the process of acquiring customers. It illustrates how your prospects move from awareness of you as a brand, through interest in what you have to offer and on to action—becoming a customer.

Each stage of the funnel is important because it represents an opportunity for you to deliver an effective message that will help your prospect take the next step towards becoming a customer. The right offer at the right time can make all the difference in the world!

In this article we’ll be looking at each stage in turn and sharing some tips for making sure that each one works well for your business.

Stage 1: Awareness

The first stage of a marketing funnel is awareness. Awareness is when your prospect becomes aware of your product or service. For example, if you have a new dog food brand and the only thing that people know about it is that they saw a print ad in their local newspaper, then that would be considered awareness.

Another way to generate awareness for your business is through different types of advertising like television commercials, radio spots and billboards etc… You could also generate awareness by writing about what makes your product/service unique in articles or blog posts online or offline (in magazines)

Stage 2: Interest or Curiosity

Stage 2, or the interest phase, is when your ideal customer decides that they are interested in what you have to offer. This may sound like a simple concept but it’s actually a much bigger deal than most people realize. For example, if you’re selling dog training products then your ideal customer might be someone who has recently adopted a puppy and wants to train it properly.

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If this is the case then you need to make sure that your website/online store shows up on Google searches for “puppy training” or similar terms so that when someone looks for this type of product they find yours first!

Stage 3: Decision Making

At this stage, your prospects have made it past the education stage and have begun to see you as a trusted resource. Your website should be designed to help them make a decision by pointing them in the direction of your company.

At this point, they are more likely to consider you an authority since you’ve already helped them learn something about your product or service and answered some questions for them.

Stage 4: Action

The fourth stage is the most important stage in your funnel. It’s here that your prospects take the next step, whether it’s signing up for a webinar or buying a product. You want to make sure you’re doing everything you can to convert visitors into leads and leads into customers—and then beyond, into loyal advocates who recommend your business to others.

This is why marketing funnels are so useful: they help marketers identify what kinds of tactics work best at each stage of the conversion process. For example, email marketing campaigns may be most effective when converting visitors into leads because they allow you to target specific audiences with personalized messages that emphasize particular benefits of joining your mailing list (or buying certain products).

It all comes back down to one thing: increasing sales revenue by attracting more qualified visitors than ever before!

Stage 5: Advocacy

The final stage of your marketing funnel is advocacy. If you’ve been working hard to build customer relationships and communicate with them in a way that makes them feel like they’re part of your community, they’ll be more likely to recommend your business to others. This is the most effective way for businesses to grow their customer base: by getting current customers talking about their products and services on social media and through word-of-mouth recommendations.

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You can encourage advocacy by providing incentives for people who refer friends or family members, such as discounts or freebies for both parties involved in the referral or offer exclusive deals only available via referrals (like a discount code).

Long Term Benefits

A marketing funnel is a tool that helps you grow your business. It’s a metaphor for the path customers take from awareness to advocacy. You can use the funnel to help you understand where your business is, and where it needs to be.

The first step in building a marketing funnel is understanding who your target customer is, what they want from your products or services, and how they will find out about you. This means figuring out where they hang out online and offline, what kind of content they consume (including but not limited to products that are similar), who influences them online and offline, which social networks they use most often (Facebook? Twitter?), etc.


Hopefully, this post has given you a better understanding of what a marketing funnel is and how it can help your business grow. The best part about marketing funnels is that they’re not just for big companies with huge budgets – anyone can use them! So now that you know what a marketing funnel is and why it’s important to your business (and hopefully have started building one), let’s get into the nitty-gritty details of each stage in this process.

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