Estimated read time 7 min read
eCommerce Trending

What is a marketing funnel and why is it important to your business

A marketing funnel is your secret weapon for building a list of prospects, leads and customers to establish relationships with for years to come.

It is a metaphor for the process of conversion.

Estimated read time 3 min read
eCommerce Trending

How to Convert Leads Into Sales by Understanding the Buyer’s Journey

Defining your buyer’s journey is crucial for the success of your business. It is not enough to focus on converting leads into sales. In addition to knowing which stage of the buying process your prospects are in, you need to know what their objections are