Estimated read time 16 min read
Finance Retail

More on Penetration Pricing

One of the most common examples of penetration pricing is ‘buy one get one free’, where you offer an item free with a related purchase. This tactic works much better than a 50% discount, as the word ‘free’ has a strong psychological effect on consumers. Customers often buy other products to compensate for the discounted one. This strategy is an excellent way to move dead stock and introduce new products. A new product can be linked with a top selling product in a similar category.

Estimated read time 7 min read
eCommerce Trending

What is a marketing funnel and why is it important to your business

A marketing funnel is your secret weapon for building a list of prospects, leads and customers to establish relationships with for years to come.

It is a metaphor for the process of conversion.

Estimated read time 8 min read
Finance Retail

How to Implement a Penetration Pricing Strategy in Retail

A successful penetration pricing strategy depends on the type of product or service. Subscription services are a prime example. These businesses capture a large percentage of the market quickly and then raise prices. After a period of time, they retain customers because they offer a great customer experience. However, the line between penetration pricing and predatory pricing is hazy.

Estimated read time 8 min read
eCommerce Trending

About Shop-in-Shops Retail Stores

Ready to revolutionize the retail industry? Shop-in-Shops stores provide you with an ecommerce and retail combination like no other! Learn all about this innovative approach here!

Estimated read time 6 min read
Retail

8 Types of Sales Promotions in Retail and How to Implement Them

With so many different sales promotions available, it can be hard to choose which one is right for your business. The most important thing is that you take the time to understand what your customers want, then create a promotion that will appeal to them. Remember, these aren’t just sales events—they’re opportunities for retailers and brands alike to get creative and connect with their audience on a deeper level by offering something more than just an item on sale!

Estimated read time 8 min read
eCommerce Featured

Some Content Marketing Statistics You Should Know

Content marketing is becoming a popular investment for marketers. In fact, marketers spend over 30% of their budget on content marketing.
And while this may seem like a lot at first glance..

Estimated read time 11 min read
Retail

Tips and Tricks to Boost Retail Sales

It’s a fact that when it comes to retail, technology is moving at a fast pace. Many retail companies are adopting new and innovative technologies to increase their sales and customer satisfaction.

Estimated read time 7 min read
eCommerce

The Benefits of Signing Up for an Ecommerce Store’s Newsletter

With a newsletter subscription, you’ll be the first to know about sales, promotions and coupons. If a retailer has a special event coming up (like Black Friday), they’ll send out an email with

Estimated read time 5 min read
Retail Tech

Ways Technology Can Benefit Your Retail Store

In addition to eCommerce software, you can also use email marketing software to send targeted emails to your customers. This kind of software will help you stay in touch with your customers and grow your business. Another important part of eCommerce software is customer relationship management

Estimated read time 11 min read
eCommerce Retail

How QR Codes Has Transformed Marketing Today

You may be wondering how to optimize QR Code Marketing. The good news is that there are a few easy steps that you can take to ensure your campaign’s success. You should treat