Estimated read time 16 min read
Finance Retail

More on Penetration Pricing

One of the most common examples of penetration pricing is ‘buy one get one free’, where you offer an item free with a related purchase. This tactic works much better than a 50% discount, as the word ‘free’ has a strong psychological effect on consumers. Customers often buy other products to compensate for the discounted one. This strategy is an excellent way to move dead stock and introduce new products. A new product can be linked with a top selling product in a similar category.

Estimated read time 8 min read
Finance Retail

How to Implement a Penetration Pricing Strategy in Retail

A successful penetration pricing strategy depends on the type of product or service. Subscription services are a prime example. These businesses capture a large percentage of the market quickly and then raise prices. After a period of time, they retain customers because they offer a great customer experience. However, the line between penetration pricing and predatory pricing is hazy.

Estimated read time 5 min read
Featured Finance

Some Ways You Can Fight the Next Recession

It’s no secret that we’re in the midst of a recession right now. There are some signs that it may be over, but you also have to remember that recessions don’t usually just happen overnight. They build up over time before they reach their peak. That means this one could still get worse before it gets better, so it’s important to prepare yourself now if you want to survive the next few years unscathed. Here are some tips for how you can fight off the next recession.