Some Content Marketing Statistics You Should Know
Content marketing is becoming a popular investment for marketers. In fact, marketers spend over 30% of their budget on content marketing. And while this may seem like a lot at first glance..

Introduction

Content marketing is one of the most effective ways to build your business. Not only does it bring in new customers, but it also helps you build trust with them and increase brand awareness. The key to a successful content marketing strategy is knowing what works best for your audience and your business goals. Here are some statistics that will help you get started.

By 2023, content marketing will overtake TV and video.

Content marketing is more effective than traditional marketing.

In fact, according to MarketingProfs, content marketing has a 98% lower cost per lead and a 58% higher ROI than outbound marketing.

Content marketing is also less expensive than traditional advertising.

It costs an average of $13 for every new email address acquired via content marketing compared to $49 for every new email address acquired through traditional email campaigns, according to the Content Marketing Institute (CMI). Additionally, CMI found that 61% of marketers who produce video saw an increase in traffic from those videos within two months compared with only 43% of those who did not create video.

Marketers spend over 30% of their budget on content marketing.

Content marketing is becoming a popular investment for marketers. In fact, marketers spend over 30% of their budget on content marketing.

And while this may seem like a lot at first glance, it’s actually less expensive than traditional marketing methods and produces better results:

  • Content marketing costs less than traditional methods because the majority of costs are upfront—such as hiring writers and building an editorial calendar—and then there’s no need for paid advertising later on. The only ongoing spending will be for promotion (like social media ads).
  • Content marketing is more effective because it builds trust with consumers by providing valuable content that helps them make smarter decisions about their purchases, which leads to higher conversion rates and sales in the long run.

The cost of content marketing is 62% less

When you think about the cost of content marketing, it’s always important to remember that not all content marketing is created equal. It’s true that some forms of content can be very inexpensive or even free, but other forms require more resources and labor.

For example, if you want to create a video for your blog that has high production value, then those costs will add up quickly—even if you do it yourself with free software like YouTube Capture or Camtasia Studio. That said, there are other types of content such as articles that don’t require any production value at all and can be written by anyone with access to a computer and an internet connection (like me).

Marketers will focus more on long-term content strategies

Marketers will focus more on long-term content strategies. In the past, marketers focused on short-term tactics and campaigns to drive immediate results. Nowadays, it’s all about creating a consistent long-term strategy—and that means you may have to adjust your approach.

You may have to adjust your approach. While this might sound scary, it doesn’t mean you can’t create good content and drive traffic with it. It just means that marketers need to focus more on creating and promoting content that will stand the test of time.

Content marketing generates 3 times as many leads

Content marketing generates 3 times as many leads as paid search advertising. The importance of content marketing for business growth is clear: it’s a great way to build long-term relationships with customers, trust, brand awareness, and engagement.

Businesses with blogs generated 89% more leads per month than businesses without blogs

Blogs are one of the most efficient and effective ways of building trust, brand awareness, loyalty and credibility in your business. It’s also a great way to build authority through content marketing. By writing regularly on topics that your audience is interested in learning more about, you can help potential customers see you as an expert in your field.

This will make them more likely to purchase from you because they feel like they know what kind of service or product they’re going to get when they do business with you.

Two-thirds of consumers prefer to learn about a company or product through an article than an advertorial

The majority of consumers prefer reading articles over ads. Why? Although ads are often effective at grabbing attention, they can also be intrusive and break the reading experience. Articles provide more value to readers and have a higher likelihood of being shared on social media, which helps you build your brand awareness and reach more people.

45% of B2B marketers said they measured the return on investment of their content initiatives by website traffic

If you’re a B2B marketer, you understand the importance of website traffic. In fact, 45% of B2B marketers said they measured the return on investment of their content initiatives by website traffic.

It makes sense why: website visitors indicate that they have an interest in your product or service and are ready to engage with it further—and that’s exactly what you want as a marketer.

39% of B2B marketers measure return on investment by revenue generation

No matter what your role is in the marketing department, you’ve probably heard of return on investment (ROI). It’s a handy metric that many companies use to evaluate their campaigns and determine whether they should continue or stop.

According to one study by the Content Marketing Institute and Marketing Profs, 39% of B2B marketers measure return on investment by revenue generation. This is because measuring revenue is more important than measuring traffic: it shows whether customers are buying the product or service you offer. Revenue also helps identify which content strategies work best for your business, since if you don’t see an increase in revenue after publishing a blog post or email series, then it’s not working as well as other content types.

Revenue alone isn’t always enough information though—companies need more data about their customers’ satisfaction with their products before making decisions about future marketing efforts. For example, if customers are leaving reviews saying they didn’t like something about your product (like its price), then this could mean that future advertising campaigns would be unsuccessful if word gets out about those reviews online!

95% of technology buyers want more insight into how technologies will impact their business

Content marketing is one of the most effective ways to connect with your audience. If you’re not using it yet, you should be. In fact, 91% of marketers say that content marketing is a top priority for their organization in 2022. In addition:

  • 90% of marketers use content as part of their digital strategy
  • 87% say they view content as important or critical for their organization’s growth
  • 81% believe that producing high-quality content will result in more conversions and increased revenue for their business

55% of B2B buyers are already mid-way through the buying process before talking with sales

You should know that according to the Content Marketing Institute, 55% of B2B buyers are already mid-way through the buying process before talking with sales. While this may seem like an opportunity for sales to provide useful information and help close the sale, it’s also important for sales teams to be aware of this trend so they can prepare themselves for when it happens.

Content marketing has proven effective for big and small businesses as well as B2C and B2B companies

Content marketing is effective for both big and small businesses, whether you’re selling to consumers or business-to-business.

This is because content marketing helps to establish a company as an authority in its field. This can lead to increased brand recognition, increased sales leads, higher conversion rates and higher customer retention rates—all of which help a business grow.

Conclusion

Content marketing is a great way for businesses to reach their target audience and build relationships. It also allows companies to create a positive brand image by providing valuable information about their products or services. With all of these benefits, it’s no wonder why so many marketers are investing in content!