Illustration of a pricing strategy graph with various price points and revenue curves. Understanding pricing strategy is key for ecommerce success.

The Science of Pricing Strategy in Ecommerce: How to Optimize Prices for Maximum Revenue

Pricing strategy can make or break an ecommerce business. With the right approach, you can optimize your prices for maximum revenue and stay competitive in the market. But where do you start? In this article, we dive into the science of pricing strategy and share tips for developing a winning pricing strategy for your ecommerce business. Read on to discover the secrets of successful pricing!

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Wear All The Trendy Summer Fashion Trends In The Cold Weather!

Wear All The Trendy Summer Fashion Trends In The Cold Weather!

You know what the best thing about summer is? The fact that you can wear all the latest trends in fashion. Whether it’s floral prints or bold, bright colours, you’ve got all the freedom to express yourself through your style. But does this also mean that you should be able to wear these trends in winter as well? Well, yes! In fact, there are plenty of ways to make some of the hottest looks from this season work for cooler temperatures too. Check out our guide below for how to do just that!

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Exploring The Vegetarian Diet – Benefits And Substitutes

Exploring The Vegetarian Diet – Benefits And Substitutes

There are several reasons why people choose to become vegetarian. Some do it for health reasons, others for ethical ones and some simply because they want to try something new.

One thing is certain: more and more people are becoming vegetarians every day. This means there are more options available for those who wish to follow this diet or lifestyle choice as well as substitutes for some common foods that contain meat products.

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One of the most common examples of penetration pricing is 'buy one get one free', where you offer an item free with a related purchase. This tactic works much better than a 50% discount, as the word 'free' has a strong psychological effect on consumers. Customers often buy other products to compensate for the discounted one. This strategy is an excellent way to move dead stock and introduce new products. A new product can be linked with a top selling product in a similar category.

More on Penetration Pricing

One of the most common examples of penetration pricing is ‘buy one get one free’, where you offer an item free with a related purchase. This tactic works much better than a 50% discount, as the word ‘free’ has a strong psychological effect on consumers. Customers often buy other products to compensate for the discounted one. This strategy is an excellent way to move dead stock and introduce new products. A new product can be linked with a top selling product in a similar category.

Read More
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