While shopping for groceries, the layout of your retail shop should flow naturally from entry to purchase. The same goes for products but how do you plan and what do you do. There are several aspects to consider when arranging your retail shop and this involves a certain amount of creativity and psychological insight. This article explores the common tactics used for retail store layout and in case you have more, don’t forget to add them in the comments below.
- Visual merchandising and Store Flow
- Storefront design
- Use the Right Floor Plan For your Store
- Plan Wisely and Maximize Your Space
- Product placement in a Retail Stores
- Key Takeaways
Visual merchandising and Store Flow
The main goal of visual merchandising is to draw customers in, so make sure your products are beautifully presented. This will help drive foot traffic and increase your sales. Different layouts offer different opportunities for visual merchandising so make sure to incorporate different color schemes, as well as different sizes all the while considering the size of your retail shop, how you’ll display your merchandise, and how you’ll keep customers in your shop. Try to arrange your retail shop according to the seasons, and rotate different products for each season. By arranging your products in a different way, you can increase the number of sales every day. The layout must be customized to the size and shape of the store, as well as the products and target market.
A well-designed transition area allows shoppers to focus on items they are most interested in as they begin their journey. It is important to consider the fact that most shoppers immediately make a right turn upon entering the store. Make sure that you have the highest impact in this area.
Your storefront design is the first thing customers see, so you want it to be visually appealing and encourage foot traffic. Consider utilizing window displays that are on brand, as well as signage about public safety and security measures. The layout of your retail shop should encourage an open flow of traffic and allow customers to easily move through the store. Avoid crowding the store with too much furniture and make aisles wide enough to allow for multiple customers to pass through.
Arrange the store so that the entrance is wide enough for several shoppers to pass through. A good layout will also encourage customers to browse the entire space. Stores with wide aisles should be separated by at least four feet. You can also arrange floor displays in a way that encourages natural flow. Vertical shelves draw the eye up and create a vertical flow. Make sure to install fixtures and display items properly, and store extra goods in the back.
Use the Right Floor Plan For your Store
When arranging your retail shop floor plan, remember that the way that your customers experience your store has a direct impact on their shopping experience. In fact, data-driven, fact-based design guides shoppers through the store. An ill-designed shop, on the other hand, frustrates them with items thrown about carelessly. CEO of Wethrift, a coupon and sales platform, Nick Drewe, suggests placing fresh produce near the entrance and consumer goods last.
Straight floor plan
A straight floor plan or spine layout for arranging a retail shop can work well in most types of settings, as it’s simple and makes the most of every square foot. It’s ideal for large or small stores and will ensure that customers are able to see the merchandise they’re interested in without having to wander around.
The most important aspect of a straight floor plan is that it creates unobstructed sightlines, which is a prerequisite for a good layout. This plan also allows for the placement of floor displays at right angles, as well as filling in corners with shelving. In fact, it’s one of the most efficient store layouts in the world because while a straight floor plan can sometimes be sterile, it’s also great for efficiency. With a straight floor plan, you can maximize the use of corner displays, store walls, and signage to draw customers in.
Racetrack or loop plan
The best layout for a retail store is one that resembles a racetrack or a loop which why it is sometimes referred to as a “circular” layout. The racetrack layout is more relaxed and lends itself to storytelling. It’s designed to move shoppers through the store’s merchandise without allowing them to linger in any particular area. This layout can be particularly useful for a pop-up shop, where the customer is forced to walk past every single item before reaching the checkout. While this layout is popular with some retail store owners, it isn’t always the best option.
Angular floor plan
Angular layouts are great for showcasing expensive merchandise. Angular layouts feature curves and corners, which make them look more sophisticated and expensive encouraging customers to shop around and take multiple paths through a store. This style is popular among luxury retailers and boutiques or in short, high-end specialty retailers.
Note to the wise: avoid placing large, expensive products in cabinets that can only be opened from one side in an angular floor plan!
Geometric floor plan
When it comes to designing your retail space, geometric store layouts are often the most effective. They blend functionality and creativity to produce a unique interior design that is sure to attract attention. While the geometry of this floor plan is not for every retail space, it is an ideal choice for many types. A geometric store plan makes use of racks to display items and is often used by clothing retailers. This can help you create a memorable shopping experience because it allows you to display limited merchandise from all angles as it creates a high-quality perception among customers and so a geometric floor plan works well for large spaces
Free flow floor plan
The free-flow layout is the most common, with merchandise separated by category as this layout allows you to group products under a single department. Semi-separate areas are created by walls, fixtures, and merchandise displays. Free-flow layouts are popular with gourmet markets, wine merchants, and boutique clothing stores. They can be confusing for customers past the point of purchase but are great for attracting more shoppers and encouraging interaction with your products Therefore it’s essential to place your main selling points in alternate sections of your shop, such as the checkout line, and to integrate these features into your plan.
Forced-Path Retail Floor Plans
A forced-path retail floor plan guides your customer’s past products that need attention. Instead of leading customers through your store, you should expose them to all of your products and encourage them to buy things they don’t plan on buying. This layout also highlights the best of each piece of merchandise in each aisle, making each of them more attractive to your customers. However, it’s important to keep in mind that forced-path retail floor plans are not for every store.
Mixed Retail Floor Plan
When it comes to mixed retail stores, the floor plan you choose can make a big difference in the success of your business as it combines several different styles of store layouts into one. In addition to maximizing profits, mixed retail floor plans can make the shopping experience more enjoyable for customers. For example, you could have a section dedicated to perfume or cosmetics, and a separate area for clothing along the walls. The best thing about this style is that it allows retailers to be as creative as possible – it’s basically unlimited!
Diagonal Floor Plan
The Diagonal Floor Plan is a good fit for a self-service retail location and is a great choice if you want to maximize product display space. Although this layout offers difficult sightlines, it promotes movement and traffic flow within the retail store improving customer and cashier line-of-sight. It also makes it easier to monitor shoplifting and theft, two common problems for retail operations. Also, customers have more visibility when using a diagonal floor plan than a straight plan does. Even though diagonal floor plans are more customer-friendly than straight floor plans and help you sell more products, these open up your space and reduce shrinkage, which is costly to retailers
Plan Wisely and Maximize Your Space
When designing your store layout, there are several things to keep in mind.
Target The First Floor
When planning your store layout, make sure to consider your customer’s experience as the first floor provides a decompression zone for customers. Effective window placement and fixture layout strategies improve customer navigation and maximize space usage. With the right store layout, you can direct customers to a particular product by leveraging insights into customer behavior. Consider the needs of your target market and available space, as well as your product range, before settling on a layout. Target The First Floor when planning store layouts!
Identify Customer Flow
Understanding customer flow is crucial when planning a strategic store layout. Whether you want to attract more customers or maximize sales, identifying the customer flow will help you determine the best store design. Ample aisle space isn’t necessary for every store because, in addition to maximizing space, customer flow also affects how much time it takes customers to move through a store. This is why retailers use customer flow analysis tools, like video recording and heat mapping, to understand how customers move through a store and so this is a great way to determine which areas are most popular and which need improvement.
However, not all stores can do this as they do not have enough space. You should also consider how the store density affects FOMO, a psychological phenomenon that discourages people from making a purchase if the store is too busy.
Avoid The Transition Zone
Consider the flow of customers in your store. Consider creating different zones for different kinds of customers. This can help you create a more efficient store layout. For example, one area might be the impulse zone, another may be the core zone. These areas will be most crowded during busy hours. You should also avoid the Transition Zone, where shoppers are unlikely to find the items that they’re looking for.
The first five to fifteen feet of a store is known as the decompression zone. People are typically taking a broad glance at your store, so anything placed here is unlikely to catch their attention. Place important products and high-demand items elsewhere, such as in the middle of the store. This way, customers can get a better sense of your store’s layout and products without being distracted by the transition zone.
Design for Clockwork Navigation
Loop store layouts create deliberately closed loops that expose customers to the most merchandise while controlling their path. The basic loop layout shows the main corridor and can be populated with any layout. A forced path store layout exposes customers to the most merchandise and highlights each piece of merchandise. It can maximize the amount of space in each aisle and highlight the most important products in the store. Here are some tips on designing for clockwork navigation in-store layouts.
Creating four-foot-wide aisles can help prevent customers from bumping into one another. Ample space between aisles can help store staff keep customers safe from bumping into one another. Consumers also feel more comfortable shopping when aisles are four feet wide. Creating a layout that separates aisles from each other can be beneficial if the store carries a wide variety of products. It’s also a good idea to keep the space open for customers to browse the entire store.
Remove Narrow Aisles
There are two ways to optimize your store’s layout. The first is to remove narrow aisles altogether. In a forced-path layout, customers have to walk past products that don’t need special attention. This allows them to see everything on offer, which can lead them to buy products they may not otherwise consider. The second method is to highlight every single piece of merchandise. In either case, you’ll maximize every space in the store.
One of the most significant benefits of removing narrow aisles from your store’s layout is increased storage capacity. Narrow aisles can increase your storage capacity by 20 to 25 percent. However, you’ll have to invest in more equipment or manpower to handle the picking process. You’ll also have to wait longer to get to the delivery area. However, narrow aisles can be a good solution if you’re considering a redesign.
Product placement in a Retail Stores
The first step in product placement for your retail shop is to do some research. Create an internal team to do market research and analyze the shopping habits of your customers. Many shoppers are mission-driven and willing to test new products inside your store. To increase your sales and improve customer service, learn about the habits of shoppers in your store and create a planogram based on them. Use this planogram as a guide to determine where to put your products.
Placement is essential to boost sales. While you are in the store, shoppers will compare products and make purchasing decisions based on brand loyalty, pack appeal, and other factors. If you don’t have a well-positioned product, shoppers will pass it by. This is especially true if your product has bad reviews or isn’t as attractive as you hoped it would be. Therefore, ensuring that your products have the right shelf space is key to the success of your retail shop. But before we go in-depth into all that, let’s take it step by step.
The practice of winning the best shelf space within a store is known as in-store product placement. It aims to attract potential customers to buy your product by placing it near its competitors. To win the best shelf space, you should use real-time data to monitor your in-store product placement schemes. In-store product placement schemes are often the source of brand frustrations, as 81% of brands are unhappy with the execution of their strategies in stores.
What is In-Store Product Placement?
In-Store product placement is a crucial element of the retail and CPG industries. Whether it’s the placement of an ice cream cone, a new car, or a pair of jeans, consumers’ attention is influenced by how a product is displayed in the store. Successful in-store product placement requires careful planning and careful evaluation of foot traffic and shelving. If done correctly, it can mean the difference between selling a few units and selling hundreds.
In-store product placement is an essential part of retail success, but it can also be challenging when a new product is launched into the market. This is why understanding the in-store product placement process is so important, especially for newer products. As a brand, you must know how to use it to your advantage and measure your performance against the competition. This is why in-store product placement is critical to the retail industry, especially in the fast-moving consumer goods (FMCG) sector. It is a proven psychological factor in the purchasing decisions of consumers. Studies show that the placement of a product on a shelf can mean the difference between selling five units and 1000. You can make your products stand out from the competition by placing them in a prominent position in the store.
A good place to start when looking for in-store product placement is to focus on ROI. Product placement should be a long-term process, not a short-term fix that yields immediate results. For example, building relationships with buyers and negotiating ideal placement are not short-term solutions and will leave your company with little incentive to do so in the long run. As such, it is important to anticipate that it will take time to see ROI.
Understanding the end user’s perspective is crucial to successful shelf placement. End-users want quick access to goods and they also want to see other products related to their purchases. Similarly, shoppers want to see more options from their competitors. To help them make a good purchase decision, a shelf should be stocked in such a way that consumers can reach out and grab what they are looking for easily.
In today’s retail market, the role of the digital shelf is becoming more important than ever. With the help of online shelf analytics, retailers can track their digital performance and compare product options based on various factors. The ultimate goal of digital shelf optimization is to increase conversion rates by optimizing product content and incorporating helpful information. With the help of these tools, you can make the most of the opportunity for digital shelf optimization.
Retail Product Placement
Successful in-store product placement can make the difference between success and failure for a brand. While retailers spend considerable resources planning their stores, brands must earn prime placement positions. In-store product placement strategies include maximizing shelf space, analyzing consumer behavior, and tracking placed products. Effective product placement can result in sales of hundreds of units or even millions of dollars.
Planning your product placement strategy involves more than simply lining shelves. Successful product placement involves carefully arranging store layouts, designing in-store elements, and determining where to place products. While this sounds like a simple task, it is an art as well as a science. The key is to know the exact locations of products so that customers can easily access what they want. Knowing how to position products properly can improve your bargaining power with suppliers/ retailers and ensure that you get the best placement possible for that brand.
Supermarket Product Placement
Strategic supermarket product placement is an art form that requires a keen understanding of the psychology of customers. A well-stocked glass commercial refrigerator is an effective tool for pushing new products and best-sellers. The produce section is the highest-traffic touchpoint in a supermarket. Placing fruit and vegetables near the entrance creates a healthy environment that attracts shoppers. Knowing what customers like and dislike before you negotiate product placement can help you maximize your sales potential.
While the science behind product placement is complex, most retailers can benefit from a planogram. This visual map of products and their placement helps managers navigate the store layout and boost sales. It also considers factors such as customer base demographics, lighting, and foot space. The best product placement strategy maximizes sales by maximizing the opportunity to be viewed by customers.
When executing your product placement plans, make sure you track them. This way, you can improve the results of your in-store supermarket product placement strategies. In addition to tracking real-time sales, observational and activity data are essential for making product placement plans. By using data and analytics to determine where products are most effective, you can use these insights to gain an edge over the competition. And remember to always work with a partner.
While many consumers may not have heard of slotting fees, they are a form of compensation for companies that place their products in stores. These fees are a way for companies to make up for any sales that may not be made through the placement of the product, as well as compensating retailers for labor costs. In 2000, the Federal Trade Commission started investigating the practice, which involved brands being charged different amounts, depending on which supplier the brand used to make their product.
However, achieving this goal requires a lot of effort and attention to detail. Increasing visibility can be done through many different methods, including launching a natural product in a niche store that doesn’t have a lot of demand. In addition, manufacturers can develop their brand through other means, such as alternative channels that don’t require slotting fees.
For example, slots in the freezer section of a major supermarket chain can cost anywhere from $9,000 to $150,000, depending on the product and secondary placement. These fees are intended to introduce the brand to a new customer base, but the ROI of these fees is often significantly diluted by purchases from regular shoppers and the product’s placement on home shelves. Thus, manufacturers should consider these fees carefully before committing to such placements.
Data-Driven Product Placement
In-store product placement can be optimized with the use of data software. Combining POS data with online purchase data, marketers can determine which products are best-sellers. By advertising these items in-store, retailers increase the lifetime value of their customers. Additionally, knowing when customers are likely to buy something can help retailers keep that item in stock during peak buying times. The benefits of data-driven product placement are numerous.
Real-time data can help you measure the success of your product placement plan. This data may include sales data, activity data, and observational data. Real-time data is important for evaluating product placement plans and increasing bargaining power. In-store data can also help you track how your product placement scheme is being executed. With real-time data, you can improve your bargaining power by negotiating better shelf space with retailers.
To maximize the potential of in-store product placement, companies should invest in research to understand the consumer base and their shopping habits. As the world has become more mission-oriented, consumers are now more likely to try products inside a store than ever before. Therefore, companies should invest in building a team and research the shopping habits of their target demographic. If you want to achieve prime retail product placement and a stellar display, there are a few key steps that should be followed.
First, understand the impact of foot traffic and your store layout. Consumers make purchasing decisions based on how they are influenced by store layout and product placement. This strategy consists of a number of strategies that field marketing and sales teams use to optimize in-store product placement. Then, determine the appropriate placement strategy and track the success of the campaign. In-store product placement is an important part of retail and CPG marketing, and knowing how to use it effectively can make the difference between selling a few units or selling hundreds.
Lastly, determine which products are selling well in-store. If a product isn’t selling well, retailers may want to consider putting it in the back of the store. This strategy may work to increase basket sizes as shoppers head to the back to find essential items. This strategy may also help brands that are less popular to increase their profits.
Keep in mind that in-store product placement can make or break a brand.17