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What is Keyword Research: Using it effectively for Content Marketing

Keyword research is the process of finding and selecting keywords for advertising. It’s the first step in any search engine optimization (SEO) or pay-per-click (PPC) campaign.

Keyword research can be performed with free online tools like Google AdWords Keyword Planner or Ubersuggest, but it’s often best to use specialized software such as Long Tail Platinum or SEMRush to make sure that you’re getting accurate results.