Pricing Optimization: Using Analytics and Data to Drive Better Pricing Decisions
Maximize profitability and achieve long-term success through data-driven pricing strategies. Discover how to optimize your pricing with analytics and data
revenue management
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Using Dynamic Pricing Strategies in Retail
When consumers buy a product regardless of price increases (like cigarettes and fuel), they are considered inelastic. In contrast, elastic products (such as cable TV and movie tickets) suffer from price fluctuations.