Optimizing the Customer Experience Before and During Shipping Delays
Ultimately, there’s no way to avoid shipping delays, and a brand’s best approach is to focus on how to communicate with customers during these times. In addition to being timely and personalized, brands must engage customers on a daily basis, before the delay occurs, and continuously throughout the duration. To do so, start building relationships on social media and text messaging, and engage with your customers on other channels as well.
