Top Ways to Use Ecommerce Deliveries to Build Customer Loyalty and Retention

Estimated read time 6 min read


Ecommerce is big business, and if you’re looking to build customer loyalty and retention, it’s important to provide a seamless experience that makes it easy for your customers to do business with you. Here are some ways that ecommerce deliveries can help you accomplish that.

Shorten the time between purchase and delivery

The first way you can use your ecommerce deliveries to build customer loyalty and retention is by shortening the time between purchase and delivery. This is important because it allows customers to feel like they are being cared for, which encourages loyalty and encourages them to come back for more. You can do this by making sure that your customers can track their orders, have a reliable delivery service, or if you are not able to deliver on time (which will happen from time to time), make sure that you communicate with the customer.

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Offer free returns, hassle-free

If you’re an ecommerce business, the most important thing to do is offer free returns. Remember that returning items can be a hassle for customers — but it doesn’t have to be!

You could simply offer a flat-rate return policy, but what if you could make it even easier? You could also offer free shipping and handling on all returns. Doing so will improve customer satisfaction rates while making them more likely to want to shop with your business again in the future.

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Consider offering a subscription service for products your customers purchase regularly

A subscription-based model is another great way to keep customers coming back for more. It can be used for a variety of products, from fast food to toilet paper, and helps increase customer loyalty by building a sense of ownership over the product and brand.

The best customer retention strategy is to create a customer experience that leaves a lasting impression.

Shep Hyken

In addition to encouraging repeat purchases, subscription services also help drive repeat visits through the ecommerce site by using it as an effective marketing tool. The ability to offer a new product or service on a regular basis will attract new customers while encouraging existing ones to make additional purchases in order to maintain their status quo.

Go above and beyond in your packaging

One of the reasons why customers love is because their packages are always neatly packed and beautifully wrapped. They use the right size box for the product, and they don’t skimp on packaging material. If you want to go above and beyond with your packaging, consider these tips:

  • Use the right size box for each item you ship out. You don’t want to waste money or resources on shipping materials, but if you’re not using enough protection for an item that’s fragile or large (like a TV), it could get damaged in transit at your expense.
  • Protect your products with additional padding where needed. Some items are more delicate than others—a tablet screen needs extra protection than a pair of gloves, for example—so make sure that whatever you send out gets adequate care during transit to ensure no damage occurs while being transported from point A to point B by our team here at!
  • Include a thank-you note with every order so customers feel appreciated as soon as they open up their boxes! Remember how much we appreciate all of our customers here at ! 🙂
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Find the balance between email and SMS notifications to keep your customers informed without overwhelming them

Be personal and engaging. When you send a notification, be sure to include the customer’s name (if you have it) and a direct question that relates to their order.

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Avoid over-notifying your customers. While it can be tempting to send out multiple notifications about every single order update, this can easily overwhelm the customer and make them feel like they’re being bombarded with emails or texts.

Customer retention is not about being perfect, it’s about fixing the imperfections.

Michael LeBoeuf

Instead, try sending just one notification per order status change—that way, any additional updates will come through as news in your next email campaign or SMS blast rather than coming from an automated bot that sends out messages like clockwork without any regard for how busy its recipient may be at the time of delivery (or whether it might even arrive when she’s sleeping).

Customers want a seamless experience that makes it easy to do business with you

Customers want a seamless experience that makes it easy to do business with you. This is especially true for ecommerce consumers, who demand quick service and convenience. If you can’t deliver that, they’ll find another way.

As the saying goes: “You will never get a second chance to make a first impression.” When it comes to customer service, the best thing you can do is make sure your customers have a positive experience from start to finish—and provide them with tools that help them get there themselves if possible.

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The best way to do this is by providing a seamless customer experience that makes it easy for your customers to do business with you. Your goal is to make sure their needs are met, whether they’re shopping online or in-store.


When you’re trying to build customer loyalty, it’s important that customers feel like they can come to you with any questions or concerns. This means providing them with a seamless shopping experience—and one of the best ways to do this is by offering fast, reliable delivery options. By keeping your customers informed and offering them choices in how they receive their orders, you’ll ensure that they keep coming back for more!

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