Boosting E-commerce Sales

The pandemic has introduced a majority of people to e-commerce. The advent of ” stay at home ” during the pandemic has witnessed a growth in E-commerce and so, the terms e-commerce and online buying are not oblivious to many. Read on to learn more about E-commerce and find out the strategies to boost e-commerce sales.

E-commerce is the process of selling products and services through the Internet. The advent of the internet was a game changer. By 1994, people could shop from the comfort of their homes. Five years later, the introduction of DSL, or digital subscriber lines, allowed continuous access to the internet. By 2000, many U.S and European business companies offered their services on the World Wide Web. Among the key elements in E-commerce are electronic payment services and security protocols.

Understand Business-to-consumer (B2C) eCommerce

Business-to-consumer e-commerce is an increasingly popular form of e-commerce that caters directly to consumers. This model allows businesses to connect with consumers directly and earn commissions by delivering buyers to merchants. For example, a retailer may sell a product directly to consumers, while a business that caters to consumers could sell that product indirectly through another company.

In business-to-consumer (B2B) e-commerce, companies sell products and services directly to the consumer. Consumers are the end users of the products and services, so a B2C model is the most convenient way to reach them. Whether it’s shopping for groceries, eating out, or using an Uber app, B2C e-commerce has something for everyone.

B2C e-commerce is a growing trend in e-commerce, and some companies are taking advantage of it. In fact, B2C e-commerce made up 56.9% of retail gains over the past two years, thanks to sites such as Amazon and eBay. These businesses provide consumers with goods and services by selling advertising spaces or restricting content to paid subscriptions. Other examples of B2C businesses are The New York Times, Facebook, and Netflix. Even Uber is B2C.

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Another example of a B2C e-commerce model is Slack. This company offers to message and chat services for business professionals, which they can use as an online business tool. In addition to B2C e-commerce, Slack offers a subscription model where companies pay a monthly fee for different levels of services. The company also offers various pricing levels for its services and allows businesses to decide what works best for them.

Mobile e-commerce

Increasing consumer adoption of smartphones has changed the retail landscape and is driving the rapid growth of mobile e-commerce. In fact, a significant percentage of online purchases are made using mobile devices, in apps. Globally, people spend nearly three hours a day using apps, and the number is even higher in the US.

Mobile commerce allows companies to connect immediately with their audience, giving them an opportunity to buy on the go without having to wait for a convenient location. According to a recent Toptal report, enhancing customer experience influences purchase decisions – and results in a greater return on investment. Additionally, mobile devices account for half of all internet traffic. Clearly, failing to cater to mobile users could result in massive losses in e-commerce sales.

The growth of mobile e-commerce has increased the accessibility of the Internet and enabled consumers to make purchases on the go. A smartphone’s high-speed mobile connectivity has also transformed the retail landscape. Thanks to mobile apps, consumers can now access a wide range of e-commerce services from the palm of their hand. And, thanks to mobile chatbots, consumers can even perform financial transactions on the go! And if you’re looking to make a purchase online, mobile e-commerce could be the way to go.

Online marketplaces

Online marketplaces are websites or apps that let shoppers find products and services from multiple vendors. Unlike traditional brick-and-mortar stores, these sites do not maintain a physical inventory. Instead, they present other sellers’ products to shoppers and handle the transactions. Online marketplaces enable sellers to work together in one space and aim to attract as many shoppers as possible.

An online marketplace connects buyers and sellers and handles payment and order processing. Marketplaces also offer additional benefits to sellers and consumers, such as security and assistance. They can assist both parties if something goes wrong with a purchase or if a product arrives damaged or incomplete.

Online marketplaces make shopping a breeze and remove the need for customers to navigate different websites. They let customers buy multiple products from various merchants in one easy transaction. While digital products and subscription services are instantaneously fulfilled at the point of purchase, physical goods may require notification from the seller so that they can start the fulfillment process. The key to online marketplace success is to continually optimize and improve your product and platform.

Key to boosting your E-commerce sales

They range from Promoting your products, creating a sense of urgency, using social proof and mobile applications, and ensuring you have accurate unit economics. Using these tactics will help you make more money with less work. Read on for more information on boosting your e-commerce sales. Listed below are some tactics that will get you started. (You can apply them right away to boost your business online but with a grain of salt)

Promoting your products

Promoting your products to boost e-commerce sales can be as simple as building a loyal customer base. It costs approximately 20 times as much to acquire a new customer as it does to retain an existing one. This is because existing customers have built a relationship with you during their initial purchase. Furthermore, they are up to four times more likely to make a repeat purchase. Retargeting and remarketing allow you to stay in touch with your existing customers and keep them coming back for more.

Creating a sense of urgency

There are many ways to create a sense of urgency and increase the conversions on your e-commerce website. You can use time limits, discounts, and deals to pique your customer’s interests. Adding a social cause to your site is another great way to create urgency. For example, you can use pop-ups to remind shoppers to make a purchase or a limited-time offer.

The purpose of creating a sense of urgency on your site is to motivate buyers and combat hesitation, which can negatively impact eCommerce sales. The key is to not sacrifice the user experience to get quick revenue gains. Your customers should have an easy time completing purchases or making a return. Make it as frictionless as possible, and you’ll see more repeat business from your customers. However, you should always remember that creating a sense of urgency on your website won’t work without an attractive product.

A sense of urgency is one of the most effective strategies to increase e-commerce sales. This strategy can be used for various purposes. For example, a discount code can offer a certain percentage of the total value of the cart. Similarly, a triggered email can alert customers that items are running low in stock. Another way to create a sense of urgency is to show the real-time behavior of other shoppers.

You can create a sense of urgency by offering a limited-time offer. While an end date is a great way to create time scarcity, a countdown timer helps create a stronger sense of urgency. Use banners and other visual elements to remind your customers that their time is running out. By using a countdown timer, you can make customers feel that they have limited time to buy.

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Using social proof

The psychological concept of social proof is that we tend to follow the actions of others and try to mimic their behavior. Think about a party where people are observing one another, and you’ll see how they react to the same situations. It’s the same principle with purchasing. It’s human nature to look for other people who are performing the same behavior as us.

The power of social proof is in its simplicity. When many people buy a product, they tend to assume that it’s worth the purchase. People read product reviews to get a feel for how other people have rated the product. The more reviews there are, the more trustworthy the brand is. Therefore, companies can highlight the positive reviews and encourage more users to leave their own. However, one must remember that it’s harder to get positive reviews than negative ones.

Another great way to build trust is to use third-party endorsements and awards. By displaying these badges, shoppers will feel more comfortable making a purchase. Also, if a customer has purchased a product from your brand before, they are more likely to trust your company and buy from you. In addition, social proof assets are helpful for e-commerce advertising campaigns and can help your ads stand out from the competition.

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Social proof can help guide a buyer through the entire customer life cycle, from discovery to advocacy. If you can find the right balance between trust and social proof, you can witness growth in e-commerce sales. It also helps to build a community of brand advocates. So, the next time you’re looking for ways to increase your eCommerce sales, don’t forget to try the social proof.

Using mobile apps

Mobile apps can drive increased customer interaction and increase sales. Many users use mobile apps to share their favorite sites with friends and colleagues, solicit feedback from their communities, and describe their experience with brands on social networks. By integrating popular social media platforms into your app, customers can discuss your products and services, helping to build your brand and advertising campaigns. Push notifications also give customers an opportunity to save money and interact with your shop on their own time.

Developing an app requires a substantial amount of time and money, and it also requires ongoing development and updates. Ultimately, the cost of building an app depends on the functionality of the app. Nevertheless, a well-done app can boost your sales by increasing your average order value by QAR 500. While mobile apps are a relatively new addition to the mobile space, their unique selling proposition will help your business reach a wide audience.

Mobile CRM software allows your sales team to receive real-time information from customers, improving their delivery and execution. Mobile CRM also helps companies reduce errors by enabling cross-referencing. The mobile app also helps your business achieve operational transparency and harmony. The goal of a mobile app is to increase customer loyalty, drive sales, and improve the customer experience. Once developed, your mobile app will become a convenient companion for customers on the go.

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Having a mobile app that enables customers to share and shop from their smartphones makes it easier for e-commerce brands to keep their customer loyalty and increase sales. Additionally, mobile e-commerce apps can increase conversion rates by up to 130% compared to a website. This is a significant boost for eCommerce sales, and the ROI will make you happy to use it. So, make the most of it by building a mobile app today!

Using triggered emails

Whether you’re trying to increase your e-commerce sales or engage your customers, triggered emails are the way to go. Timing is everything, and triggering emails will be most effective when you know exactly when to send them. Whether it’s after an order has been placed or at a specific time of the day, triggered emails can encourage your customers to purchase your products. Make sure your emails are timely, relevant, and valuable.

A triggered email is a one-off message that is only sent when a specific event occurs in the customer’s life cycle. For example, if a customer signs up for Passport Rewards, they will receive an email that contains a discount on their anniversary. The idea is to tailor the message to the individual and keep them engaged. Using dedicated post-click pages can encourage them to make a purchase.

Triggered emails are part of behavioral marketing automation. They are automated messages sent to specific users based on their behavior. The results of this campaign are impressive: a click-through rate of 6.8% and a 624% conversion response. With a highly targeted triggered email campaign, your e-commerce sales will rise. It’s a great way to engage your customers and maximize revenue.

Triggered emails can also be used to target new users. To create the most effective triggered emails, segment your mailing list based on actions. For instance, you can use email filters to segment your list by gender, location, date subscribed, or any other variable. You can also use email conditions to set the timing and content of triggered emails. The triggered email will be sent only if the subscriber opens the first email or clicks on a link in the email.

Final Thoughts

To conclude, understanding your customers and learning to target that niche by investing in tavailbale marketing, retargeting and analytical tools is the efficient method to boost ecommerce sales.