Blockchain technology is a digital ledger that records transactions in a way that makes them secure, permanent and anonymous. It’s being used to track everything from money (like Bitcoin) to contracts, healthcare data and even voting.Read More
Keyword research is the process of finding and selecting keywords for advertising. It’s the first step in any search engine optimization (SEO) or pay-per-click (PPC) campaign.
Keyword research can be performed with free online tools like Google AdWords Keyword Planner or Ubersuggest, but it’s often best to use specialized software such as Long Tail Platinum or SEMRush to make sure that you’re getting accurate results.Read More
“What’s the difference between profit margin and markup?” There are many factors that affect the calculation of these two financial figures. Gross margin, for instance, is the profit margin divided by the totalRead More
The stock market is an arena where buyers and sellers of stocks conduct business. Traders buy and sell securities in the secondary market and in the primary market. The New York Stock ExchangeRead More
Sustainability is becoming more important than ever, and with that comes increased customer expectations. Consumers today want retailers and brands that care about the environment. In fact, 57% of consumers are willing toRead More
Google has its own algorithms that determine its rankings. The algorithms are very complex, and there’s no public disclosure of these specific algorithms. However, they do use several factors to rank websites. SomeRead More
When implementing a zero-trust framework, it’s important to use multiple forms of identity verification to reduce the likelihood of penetration by attackers. Training sessions should be brief and aimed at reducing time spentRead More